Journity Has Answers for GotQuestions.org
A single, strategically targeted Journity waypoint yields an average of $13,000 a month in donations for GotQuestions.org.
Key takeaway
A single, strategically targeted Journity waypoint yields an average of $13,000 a month in donations for GotQuestions.org.
Situation
When Shea Houdmann started GotQuestions.org with his wife in 2002, it was just a hobby. They designed a site that invited visitors to pose spiritually-related questions answered by a team of trained volunteers.
Today the site has more than 15,000 monthly visitors and the GotQuestions team has answered almost 532,000 queries. Because 60% of visitors are from outside the U.S., the site features articles in 166 languages. Site traffic is 85% search engine driven, and search rankings are consistently high.
Question
With steady site traffic and excellent search rankings, the question for Houdmann was: How can we convert those positives into financial support for our mission? Until recently, fundraising was limited to a donation button found deep in the website and a quarterly email to subscribers.
Answer
Houdmann decided to test Journity to boost fundraising. The modal, a personalized message with a button linking to a donation page, displays once a month for strategically segmented, engaged visitors. That one “waypoint” (as we like to call it) produced $13,000 in average monthly donations.
The waypoint
“It just blew us away with how many donors it was creating.”
Houdmann has run the same waypoint for six months, and it continues to produce excellent returns without causing frustration for visitors. “Before I launched the waypoint, I thought we’d get a lot of complaints from visitors, but the number of complaints has been very small.”
Inspired by that success, Houdmann tried building and programming his own waypoint. He ran it for seven days before pulling it down and restarting the Journity waypoint. “I thought for sure it would be as effective, but Journity’s waypoint significantly outperformed it.”
Journity is powered by behavioral data and audience insights that personalize the engagement for each website visitor. It helps organizations like GotQuestions.org speak to their donors on a more personal level.
